02 Reputation cleanup
Clean up what
people find.
Take a focused approach to unwanted search results, exposed personal information and damaging content. Understand what can be corrected, reported or considered for removal, then act on the strongest available grounds.
The focus
- Source & policy review
- Targeted requests
- Documented follow-up
What you want to change
Know what can change. Then act.
A misleading result, an exposed personal detail or an account impersonating you can keep following your name. We trace the source, assess the available grounds and plan the right action for each item, with a clear record of the requests and decisions.
How we can help
Clear priorities.
Focused action.
Start with the issue that matters to you. We agree on a scope, the available routes and the actions worth taking.
Removal & correction
Assess the original page or post, the concern and the relevant publisher or platform route. Prepare supported removal or correction requests where grounds exist, with the evidence and context the recipient needs to review the case.
A supported request or correction brief, with the relevant source, grounds and evidence.
Search results cleanup
Review eligible personal-information removal options in search. When a source page has changed or disappeared, consider an outdated-result refresh. Track source changes and search visibility separately: removing a search result does not delete the source page.
A clear distinction between changes to the original content and requests affecting search results.
Reviews & profiles
Examine suspicious reviews, misleading profiles and impersonation concerns against the platform's rules. Prepare appropriate reports and responses. A critical review needs a policy basis for removal; disagreement alone is insufficient.
A policy-based review of the concern, with an appropriate report or response plan where applicable.
The work, made tangible
Know the plan.
See the work.
Clear scope before work begins. A visible record as it progresses. Your engagement can include:
Publishers and platforms decide which requests qualify. We document source removal and search delisting separately, because they have different effects.
- 01
Your cleanup case file
The content, context and available routes assembled into an organised view of what deserves action first.
- 02
Targeted request materials
Agreed reporting, removal or correction materials prepared around the actual issue and the recipient's requirements.
- 03
A visible action record
A clear record of submitted requests, responses, source changes and open follow-ups, so progress is understandable.
Can you guarantee a removal?
No. We assess the source, context and relevant route, then prepare a supported request where grounds exist. The publisher or platform makes the decision. You receive a clear view of the options and their limits before agreeing on the work.
What if Google still shows a page that has changed?
If the source has already been removed or meaningfully changed, Google's outdated-content process may help refresh the result. It is a different route from asking to remove content that is still present on a live page. We review which situation applies.
Can every bad review be removed?
No. We check whether a review may breach the platform's policies and prepare a report when there is a basis for one. On Google, disagreement with a review or a low rating alone is insufficient. For legitimate criticism, a useful response can be part of the plan.
Can you work alongside my existing advisers?
Yes. The work can be coordinated with your communications team or other advisers. We agree on responsibilities, supporting information and review steps so requests and responses stay consistent.
Your next chapter starts here
Start taking
back control.
Share the links that concern you and what you believe needs to change. We will review the possible routes and help you prioritise.
Review my cleanup options A short outline is enough to start the conversation.